KULE x BANDIER Capsule Collection | behind the scenesOct 18, 2017

When Jennifer Bandier and I first met in third grade, we became fast friends. Both creative from a young age, we bonded over our big ideas and even bigger imaginations. Fast forward 30+ years and we are both entrepreneurs in the crazy world of fashion. Sharing a fun-loving, light hearted approach,  Jenn and I each developed brands that take a new and creative approach to an age-old category. We’re best friends.

Jennifer founded BANDIER, and for those of you who don’t know (where have you been???), BANDIER is the first multi-brand destination celebrating the intersection of fashion, fitness, and music. Jennifer has created a radically new approach to shopping for fitness wear that leverages her unmistakable eye for trends and razor sharp sense of style. Curating over 50 new and established brands from around the world in its five U.S. boutiques and global e-commerce store, Bandier has quickly established itself as the go-to shop for fashion-forward activewear.

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Together,  we released a twelve-piece collection that combines the best of both brands — stylish, performance-ready, but playful. This collection reflects how I feel about working out — always having fun, and not taking it too seriously. While I love running and playing tennis (and the occasional Soul Cycle), I was more inspired by old school, throwback athletic styles (and Richie Tenenbaum).

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The collection features our signature stripes (of course), colorful tracksuits (my new fave), and playful trompe l’oeil leggings. It was produced by BANDIER to ensure the best performing fabric and an optimized fit. I’ve always wanted to collaborate with Jennifer, and this was the perfect opportunity. It was a challenge, as I’ve never designed activewear, but I love what BANDIER does, and I know we have created something really special together.

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To see the capsule collection, click here.

 

Our Favorite Moments at Kule | behind the scenesJul 20, 2017

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We have had quite the time with Kule these past five weeks. From deliveries to exploring NYC to photoshoots for the fall collection, stripes never left our side. Here are some of our favorite moments.

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Twinning in the MoMA

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Stripe-olicious

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Barefoot & happy

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Feelin’ livin’ dancin’ vibin’

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Keeping it Kule in Central Park

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Getting to know Mei Tao and her fabulous team

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Learning to live boldly at Prinkshop

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Making a friend on the swings (and she was in stripes, too!)

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Fourth of July in the office :D

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Ooopsy-daisy

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Delivery for F.E. Castleberry

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Enjoying a light appetizer in the elevator with F.E. Castleberry

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Sippin’ with F.E. Castleberry

Thanks for following us on O’ Boy and for tuning into our adventures with Kule. Keep following along—Kule has so much in store! And always remember: Life is better in stripes. 



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You See a Girl, I See the Future | behind the scenesJun 30, 2017

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Here’s a peek into some of the adventures that we had this week.

On the run with some Kule fabrics

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This week, we created photographic content for Kule’s Instagram, the blog, and an email blast. We also kept track of samples and made deliveries to Kule’s showroom and PR office. Occasionally throughout the week, we accompanied Nikki to her meetings to see the production side of the company and hear about her future projects.

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En route with a delivery

We joined Nikki while she met with Pamela Bell, founder of Prinkshop, in her headquarters on the Lower East Side. Prinkshop makes products that advocate for a cause. These products include shirts, totes, notebooks, and other accessories.

It all started when Pamela saw her daughter wearing a Madewell t-shirt with St. Tropez written across the fabric. She thought, “You have never been to St. Tropez and you most likely won’t be there soon.” She knew words like those didn’t have significant meaning, so she came up with an idea: why not create product with words that matter?

Thus, Prinkshop began.

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Welcome to Prinkshop!

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With each purchase, a portion of the profit goes to a specific organization. These include campaigns that speak out about gun violence, abortion rights, and misogyny such as Everytown, Lady Parts Justice, and Girl Up. Cara Delevingne recently partnered with prinkshop to create the “You See a Girl, I See the Future” slogan, which has been incredibly popular. With every purchase of this tee or tote, 50% of profit sales are donated to Girl Up—a campaign partnered with the United Nations that empowers girls around the world.

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Prinkshop’s rad designs

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IMG_5229To create each product, Pamela uses silkscreen printing. This process is simple. After placing a screen over the desired area, she floods the screen with paint and allows it to pour through the silkscreen and onto the fabric. Pamela has a variety of phrases, designs, and colors to choose from—and the outcome of each product is one-of-a-kind.

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Pamela showing us the ropes on silkscreening

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Prinkshop’s paint… so many vibrant colors!

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Considering the state of political unrest in our country, it could not be more important to produce social advocacy products. Pamela is an artist and an advocate. Her creativity inspires others to stand up for and support causes that change this world for the better.

Stay tuned for some radical Kule tees sporting Prinkshop’s screen prints— you’re going to love ‘em.

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Libby & Nikki loving their visit

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The Prinkshop HQ

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Notice “kale(ing) me softly” on the table cloth!

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Two of Pamela’s designs overlayed

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Two tees that speak out about the wage gap and beautiful imperfection. We love Prinkshop!