A-MEI-zing | behind the scenesJun 26, 2017

It’s getting Kule in here.

Kule shoots their product four times a year. Last Friday, we were lucky enough to work at Kule’s product shoot for the fall season! This day required weeks of prior organization. Nikki, the photographer, the assistants, the stylists, the models, and the interns worked hard to prepare for an exciting day.

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The day began at 7:30 AM. We arrived on location with bundles of Kule clothing and accessories (but not enough hangers!). As we walked to our studio room, we passed brands that were shooting their product too, including Kate Spade, Lands’ End, Ann Taylor, and Clinique. Once we arrived at Kule’s space, we hung up the fall pieces, set up the accessory table, and organized each shot look in order. Soon enough, the rest of the team arrived.

Nikki works with photographer Mei Tao, who is a creative genius. Mei has such a fabulous personality; she is spunky, confident and fearless with a rare eye for photography. When we first discovered Mei over Instagram, we really admired her work, especially her personal series of suburban life which you can find on her website. After meeting her in person and seeing how she worked first-hand, we knew we were in the presence of a revolutionary woman. She makes everyone feel comfortable in front of the camera, and her passion for photography is so apparent. Along with Mei, Summer Tran and Amy Chin came to the shoot. Summer is a hair stylist and Amy is a makeup stylist. Each of them did an incredible job making everyone look beautiful.


The amazing Mei Tao

With Reddi Wip, New York pretzels, and coffee cups at the ready, the shooting began. Mei and her team dove into their creative project and we felt so lucky to witness it.

The team’s method of hydration: kule-aid


Kule’s stunning model getting ready for her next look

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Katherine Kjerland a.k.a Granny KK: A fashion icon and Kule girl

We even had the chance to get in a few shots. We not only felt honored to be photographed by Mei, but noticed how natural it was for her to shoot sisters. Her personal photography series explores the adolescent journey of two sisters over a span of 11 years—so Mei knew exactly how to position us and capture our twin relationship. Mei’s work serves the adage that every photograph has a story to tell.

FullSizeRender 3Everyone ended the day in high spirits. Kule’s fall collection is going to kill it. We can’t wait for you to see it! Stay tuned.

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