A-MEI-zing | behind the scenesJun 26, 2017

It’s getting Kule in here.

Kule shoots their product four times a year. Last Friday, we were lucky enough to work at Kule’s product shoot for the fall season! This day required weeks of prior organization. Nikki, the photographer, the assistants, the stylists, the models, and the interns worked hard to prepare for an exciting day.

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The day began at 7:30 AM. We arrived on location with bundles of Kule clothing and accessories (but not enough hangers!). As we walked to our studio room, we passed brands that were shooting their product too, including Kate Spade, Lands’ End, Ann Taylor, and Clinique. Once we arrived at Kule’s space, we hung up the fall pieces, set up the accessory table, and organized each shot look in order. Soon enough, the rest of the team arrived.

Nikki works with photographer Mei Tao, who is a creative genius. Mei has such a fabulous personality; she is spunky, confident and fearless with a rare eye for photography. When we first discovered Mei over Instagram, we really admired her work, especially her personal series of suburban life which you can find on her website. After meeting her in person and seeing how she worked first-hand, we knew we were in the presence of a revolutionary woman. She makes everyone feel comfortable in front of the camera, and her passion for photography is so apparent. Along with Mei, Summer Tran and Amy Chin came to the shoot. Summer is a hair stylist and Amy is a makeup stylist. Each of them did an incredible job making everyone look beautiful.


The amazing Mei Tao

With Reddi Wip, New York pretzels, and coffee cups at the ready, the shooting began. Mei and her team dove into their creative project and we felt so lucky to witness it.

The team’s method of hydration: kule-aid


Kule’s stunning model getting ready for her next look

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Katherine Kjerland a.k.a Granny KK: A fashion icon and Kule girl

We even had the chance to get in a few shots. We not only felt honored to be photographed by Mei, but noticed how natural it was for her to shoot sisters. Her personal photography series explores the adolescent journey of two sisters over a span of 11 years—so Mei knew exactly how to position us and capture our twin relationship. Mei’s work serves the adage that every photograph has a story to tell.

FullSizeRender 3Everyone ended the day in high spirits. Kule’s fall collection is going to kill it. We can’t wait for you to see it! Stay tuned.

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Keeping it Kule | behind the scenesJun 19, 2017


Annabel here!

To be young, with your greatest friends, in New York City.

Our best friends came into the city this past weekend. We decked ourselves out in Kule and found a shady spot in Central Park so we could escape the hot sun. The afternoon light was golden, and we sprawled out on the grass beside other New Yorkers who were choosing to do the same thing—relax and enjoy a summer day. We sported Kule’s boyfriend striped tees, which I love because they are so loosely fitted and comfortable. All of Kule’s striped shirts have this let’s-just-chill-and-have-some-fun vibe to them, and that was exactly what we did in Central Park.

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Being with my friends—adventuring and enjoying the moment—is one of my favorite things to do. It is so easy to get caught up in our to-do lists for the day, to be wrapped up in our obligations. But on this afternoon, I enjoyed time with people who I love. This summer, I hope that you all can take time to do the same.

Dressed to the NINES!

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As the sun comes out and it starts to feel more and more like summer, don’t forget to relax and savor these fleeting months of the year. Eat plenty of ice cream on these hot days—make that two cones!

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 Kule for the summer.

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Chinatown | behind the scenesJun 15, 2017


OoooOo hey! Libby here.

Wow, there is truly no place like New York.

Yesterday, Annabel and I explored Chinatown. I immediately fell for the place and its rich colors, crowded fruit stands and cool knick-knack stores. The area is full of authentic restaurants that serve delicious food ranging from noodles to dim sum. With hungry appetites, Annabel and I ventured to Joe’s Shanghai for lunch—an iconic restaurant with neon lights and mirrors lining its walls (it’s located on 24 W 56th St). Thanks to a follower’s suggestion (kudos to @ryrylumsavestheworld!), we ordered the soup dumplings. They were delicious, and the meal was so affordable.


Soup Dumplings with Pork (mmmm!)

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After we enjoyed our lunch, we stopped by Taiyaki, a Japanese ice cream shop (located on 119 Baxter Street). Taiyaki is famous for their fish-shaped waffle cones and their picture-perfect, colorfully-swirled ice cream. If you like matcha, try the matcha flavor. It was so refreshing on a humid day.


Matcha and Vanilla Swirl


These fish cones are so cool!

Chinatown is such an authentic part of NYC with a deep history. It is the largest Chinatown in the United States and is known for being the most Chinese-concentrated area in the Western Hemisphere. I find it amazing that you can deeply immerse yourself in Chinese culture while in an American city. This is part of what makes New York so special—there are is so much diversity in one place. Mott Street speaks to that—you start by walking through a busy Chinese market, then all of a sudden you find yourself in Little Italy.

Visiting this area of New York reminded me that although each individual’s background may be different, we are all inherently similar (much more similar than we think!). We’re all human. We’re all on a search for happiness and fulfillment. As I roamed throughout Chinatown, I realized that we all have a choice and an opportunity to connect with, learn from, and give to the people around us. It is so important to appreciate and celebrate our similarities and differences. A diverse America is a beautiful America. Our colorful and distinct communities are what make our country beautiful.


Peek at the happy man in the back : )

Annabel and I encourage you to explore a new place and appreciate our beautiful world! Holler if you ever want to venture with us.


“In New York, everyone is so mixed together that there’s less of a feeling of class here. Everybody is dealing with the same shit, everybody is on the subway elbow-to-elbow.” — Louis C.K.


Crowded streets

Weeeeerk it!

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