Tag Archives: fashion

You See a Girl, I See the Future | behind the scenesJun 30, 2017


Here’s a peek into some of the adventures that we had this week.

On the run with some Kule fabrics


This week, we created photographic content for Kule’s Instagram, the blog, and an email blast. We also kept track of samples and made deliveries to Kule’s showroom and PR office. Occasionally throughout the week, we accompanied Nikki to her meetings to see the production side of the company and hear about her future projects.


En route with a delivery

We joined Nikki while she met with Pamela Bell, founder of Prinkshop, in her headquarters on the Lower East Side. Prinkshop makes products that advocate for a cause. These products include shirts, totes, notebooks, and other accessories.

It all started when Pamela saw her daughter wearing a Madewell t-shirt with St. Tropez written across the fabric. She thought, “You have never been to St. Tropez and you most likely won’t be there soon.” She knew words like those didn’t have significant meaning, so she came up with an idea: why not create product with words that matter?

Thus, Prinkshop began.


Welcome to Prinkshop!


With each purchase, a portion of the profit goes to a specific organization. These include campaigns that speak out about gun violence, abortion rights, and misogyny such as Everytown, Lady Parts Justice, and Girl Up. Cara Delevingne recently partnered with prinkshop to create the “You See a Girl, I See the Future” slogan, which has been incredibly popular. With every purchase of this tee or tote, 50% of profit sales are donated to Girl Up—a campaign partnered with the United Nations that empowers girls around the world.


Prinkshop’s rad designs

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IMG_5229To create each product, Pamela uses silkscreen printing. This process is simple. After placing a screen over the desired area, she floods the screen with paint and allows it to pour through the silkscreen and onto the fabric. Pamela has a variety of phrases, designs, and colors to choose from—and the outcome of each product is one-of-a-kind.

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Pamela showing us the ropes on silkscreening


Prinkshop’s paint… so many vibrant colors!


Considering the state of political unrest in our country, it could not be more important to produce social advocacy products. Pamela is an artist and an advocate. Her creativity inspires others to stand up for and support causes that change this world for the better.

Stay tuned for some radical Kule tees sporting Prinkshop’s screen prints— you’re going to love ‘em.


Libby & Nikki loving their visit


The Prinkshop HQ


Notice “kale(ing) me softly” on the table cloth!


Two of Pamela’s designs overlayed


Two tees that speak out about the wage gap and beautiful imperfection. We love Prinkshop!

Stripes on Stripes | behind the scenesJun 12, 2017

O’ Hey,  Annabel here!

Libby and I have arrived in New York City with fresh eyes for what this concrete jungle has to offer. As we stroll the streets of Manhattan, we sport Kule all over — wearing three different Kule shirts at once. Nikki Kule is a fashion design genius when it comes to stripes. Stripes are a classic aesthetic. When you look close enough, they are everywhere. Stripes divide concrete roads, paint subway tracks, and, of course, ride on our shirt fabric. They are built into our everyday.

Look closely and count all of the stripes you can see

Look closely and count all of the stripes you can see


This first week in NYC has brought many surprises. During our first day on the internship, we spotted A$AP Rocky while heading to the Subway. He was filming a music video for his song “Magnolia.” I’m pretty positive he winked at Libby after she yelled out to him “You’re hot!” A$AP would totally rock a Kule tee. If only one of us had a shirt under our arm that we could have tossed to him while he danced on a construction site.

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Taken by our tripod friend

After just one week, I am already falling in love with this city. New York is full of people — actors, musicians, designers, entrepreneurs, dog-lovers, hippies, martial artists, food lovers. The list is endless. And that’s what makes this city so beautiful — the diversity of who you walk by on the sidewalk and sit next to on the Subway. There is so much to feel excited about. No matter where I go or who I meet or what I do during these next few weeks, I know one thing for sure: I’ll be wearing stripes to lead me in the right direction.




Heading uptown with a delivery



Kule Beginnings | behind the scenesJun 09, 2017


Hey there Kule lovers!

Our names are Annabel and Libby and we are taking over Kule’s blog for the month, as well as interning in the Kule office and exploring the streets of New York City. Our twinternship will be full of striped tees, deliveries, and sweet memories. We’re so excited to get started and share our experiences with you here on O’ Boy!


Photo taken by Can Ahtam

As twins, we are naturally similar but also incredibly distinct in personality and style. Annabel, the oldest, is a bit more chic, classy, and elegant with a hip twist on the reg. You can find her wearing ripped jeans paired with heels, gold hoops, and a pink scrunchie that pulls her hair into a high ponytail. Think 60’s Jane Birkin.


Flashback to the past with this 60′s couch

Libby, three minutes younger than Annabel, is hip, edgy and regularly gives off California vibes. She loves her high platform Tevas and her ripped-up Vans that she reconstructed with gold tape. Her eyes are dabbed in sparkly pink and gold eye shadow 24/7, and she always has her patched jean jacket and white fur vest nearby.

Incidences, coincidences, encounters, serendipities, surprises, accidents… Just flow with it.

Both of our styles are multi-layered and always changing. But no matter where we are, we embrace messy hair and sun-kissed skin, natural freckles and flaws. Authenticity is what we strive for. We encourage you to flaunt your own personal style, wear whatever you want however you want, and never be afraid to mix, match and add a few stripes.


Libs’ Tevas rock that Kule stripe look

This next month with Kule has so much in store. Look out for more posts both on the blog and social media (Instagram, Snapchat [kulestripes], and Pinterest).

Follow us on Instagram—Libby and Annabel.

We hope to see you out and about in the city!


Let’s cruise