Here’s a peek into some of the adventures that we had this week.
This week, we created photographic content for Kule’s Instagram, the blog, and an email blast. We also kept track of samples and made deliveries to Kule’s showroom and PR office. Occasionally throughout the week, we accompanied Nikki to her meetings to see the production side of the company and hear about her future projects.
We joined Nikki while she met with Pamela Bell, founder of Prinkshop, in her headquarters on the Lower East Side. Prinkshop makes products that advocate for a cause. These products include shirts, totes, notebooks, and other accessories.
It all started when Pamela saw her daughter wearing a Madewell t-shirt with St. Tropez written across the fabric. She thought, “You have never been to St. Tropez and you most likely won’t be there soon.” She knew words like those didn’t have significant meaning, so she came up with an idea: why not create product with words that matter?
Thus, Prinkshop began.
With each purchase, a portion of the profit goes to a specific organization. These include campaigns that speak out about gun violence, abortion rights, and misogyny such as Everytown, Lady Parts Justice, and Girl Up. Cara Delevingne recently partnered with prinkshop to create the “You See a Girl, I See the Future” slogan, which has been incredibly popular. With every purchase of this tee or tote, 50% of profit sales are donated to Girl Up—a campaign partnered with the United Nations that empowers girls around the world.
To create each product, Pamela uses silkscreen printing. This process is simple. After placing a screen over the desired area, she floods the screen with paint and allows it to pour through the silkscreen and onto the fabric. Pamela has a variety of phrases, designs, and colors to choose from—and the outcome of each product is one-of-a-kind.
Considering the state of political unrest in our country, it could not be more important to produce social advocacy products. Pamela is an artist and an advocate. Her creativity inspires others to stand up for and support causes that change this world for the better.
Stay tuned for some radical Kule tees sporting Prinkshop’s screen prints— you’re going to love ‘em.